· Developing boutique marketing services promoting the uniqueness of the downtown as a destination;
· Growing membership in downtown associations through the development of creative marketing programs that appeal to the broad range of businesses located within each district;
· Attracting new businesses to the downtown through the development of special events that partner with existing businesses and reflect the economic vitality of the trade area; and,
· Encouraging property owners to make investments that appeal to the retailers desired for the area.
