A really creative community participation program was implemented in Old Town Pittsburg to name the new bookstore. Some people asked why anybody would allow the community to name the bookstore, and that’s a very valid question. This bookstore is owned by the Pittsburg Arts and Community Foundation, a local non-profit, and their goal is to engage the community from day one. The result of the program is that numerous bookstore name entries were registered, a wonderful name was selected and email addresses were collected for the district e-list about special events. Fun community partnerships help to promote many goals supporting community connections and the marketing of the downtown.